Basiligo Case Study: How We Built Their eCommerce Store and Boosted Sales
5X Digital worked with Basiligo to create a better online store and improve their website’s search ranking. We focused on making it easy for customers to order and improving the site’s performance. Learn how we helped Basiligo grow their business with smart website design and SEO.
How We Helped Basiligo Redesign Their Website for Better User Experience and Increased Online Engagement
Basiligo, a leading healthy meal delivery service in the UAE, aimed to enhance its online presence to better serve health-conscious consumers. They required a robust eCommerce platform and improved search engine visibility to reach a broader audience. 5X Digital collaborated with Basiligo to develop a seamless online store and implement effective SEO strategies, resulting in increased traffic and sales.
To create an intuitive and responsive website that allows customers to easily browse meal plans and place orders.
Ensure the website is fully optimized for mobile devices, providing a seamless experience for users on smartphones and tablets.
Implement SEO best practices to increase Basiligo’s visibility on search engines, attracting more organic traffic.
Set up analytics tools to track user behavior, website performance, and the effectiveness of SEO strategies.
HAVE A LOOK AT THE WORK
HOW WE DID IT
Strategies We Applied
We developed a scalable eCommerce platform using a headless WordPress architecture, integrated with WooCommerce for robust product and cart functionality. This improved page load speed, security, and content flexibility.
Implemented responsive design principles using CSS Flexbox and Grid, with mobile-first media queries. Enhanced mobile UX with lazy loading, SVG icons, and optimized images (WebP format) for fast performance on all devices.
Configured schema markup (JSON-LD), canonical tags, and meta data structure. Used Rank Math for SEO management, and applied structured internal linking, sitemap submission, and page speed optimization with advanced caching (LiteSpeed Cache + CDN).
Crafted a clean, conversion-driven interface using Figma-based wireframes. Employed design principles focused on accessibility (WCAG), intuitive navigation, and consistent branding to elevate the user experience.
WHAT WE HAVE ACHIEVED
With the new eCommerce platform and enhanced SEO strategies, Basiligo experienced a significant increase in organic traffic and online orders. The website’s improved user experience and mobile optimization led to higher customer engagement and satisfaction. The SEO efforts resulted in top rankings for targeted keywords, increasing Basiligo’s visibility and attracting a broader audience.