CASE STUDY : WEBSITE DEVELOPMENT & SEO FOR COLLIN COUNTY CONSTRUCTION
Collin County Construction needed a professional, results-driven website to match the quality of their services. We redesigned their digital presence with SEO, clear service flows, and mobile-first functionality. In just 45 days, their traffic and qualified leads increased significantly.
How We Transformed Collin County Construction’s Website and Boosted Their Lead Conversions by 42%
Collin County Construction partnered with us to overhaul their outdated website, boost local visibility, and drive more qualified leads. Within just 45 days, we delivered a sleek, SEO-optimized site that not only reflected their craftsmanship but also significantly improved conversions. The results? Higher traffic, more form submissions, and a stronger local presence — all through strategic design, development, and optimization.
The client needed a complete overhaul of their outdated website, which lacked visual appeal and modern functionality. We focused on crafting a clean, sleek design that reflected their brand identity and appealed to both homeowners and commercial clients. Attention was given to intuitive layouts, strong visuals, and clear navigation. We added dedicated service pages, customer reviews, and prominent trust signals. A modern layout enhances user experience and reflects the quality of their craftsmanship. Mobile responsiveness was prioritized across every page. By redesigning the site structure, we improved how information is found and consumed. This helped position them as a credible and professional contractor in a competitive market.
Collin County Construction wanted to rank higher for local searches across McKinney, Plano, and surrounding areas. We began by performing in-depth keyword research tailored to their niche services—roofing, remodeling, and home improvement. Local landing pages were optimized with geo-targeted keywords. We added schema markup, optimized meta titles/descriptions, and created content around location-based services. We also set up and optimized their Google Business Profile. Strong local backlinks and citations were built for authority. This ensured they showed up for relevant local intent searches. As a result, search visibility and organic traffic significantly increased within just weeks of launch.
Before our work, the site lacked a clear pathway to convert visitors into leads. We created prominent call-to-action buttons across service pages, headers, and the homepage. We introduced simplified quote request forms with conditional logic, making it easy for potential clients to reach out. Trust-building elements like reviews, licensing info, and insurance badges were added for credibility. We also integrated click-to-call functionality and responsive mobile contact options. The site now guides visitors seamlessly from browsing to booking. These changes increased form submissions and phone call inquiries. The lead generation system became automated, responsive, and highly effective.
The company had completed many impressive projects, but they weren’t being showcased effectively. We introduced a dynamic project portfolio section with high-resolution images, before-after sliders, and case study-style breakdowns. Each project included location details, challenges, and solutions provided—showing real value to future clients. We also integrated customer reviews prominently on the homepage and service pages. Testimonials were displayed in a carousel and trust badges were added for credibility. Instagram feed integration allowed ongoing project updates. This storytelling approach helped build trust and allowed potential clients to visualize their own results. It also improved engagement and time spent on site.
Services Offered to Collin County Construction
HAVE A LOOK AT THE WORK
HOW WE DID IT
Approaches and Strategies We Used
Built a clean, conversion-oriented design with mobile responsiveness and clear navigation.
Implemented keyword-targeted content, service pages by city, and technical on-page SEO.
Added sticky CTAs, optimized contact forms, and clear calls-to-action throughout the site.
Integrated Google Analytics + Search Console, and improved site speed by 85%.
WHAT WE HAVE ACHIEVED
The results were immediate and impactful. The new website not only improved brand perception but became a powerful tool for inbound lead generation. Visitors now stay longer, navigate more pages, and fill out quote forms at a much higher rate. The client reported a noticeable uptick in commercial inquiries as well.